TRION WORLDS

Manager – SEO & Analytics


	Industry:	Games
	Category:	Other
	Type:	Full-time
	Created:	Jun 4th 2012, 01:04

TRION WORLDS - Redwood City, CA

Please redirect interest to: www.Trionworlds.com/careers

Trion Worlds, the premier publisher and developer of connected games, is seeking a world-class search engine optimization and analytics professional for the company’s marketing operations. In this role at Trion, you’ll work with external agencies and internal partners to optimize company websites, properly gauge the impact of key programs, and provide recommendations for future programs.

The ideal candidate will have the passion for drilling down into complex problems and coming up with actionable, data-driven recommendations. This position reports to the Senior Director, Global Marketing at the company’s headquarters.

Compensation will include base salary and an annual performance bonus. This position is based in Redwood City, CA.

SEO RESPONSIBILITIES

Ensure that all websites are optimized to attract and engage the target audience
Monitor search engine results placements and the competitive environment, making recommendations for SEO programs across all Trion titles
Build systems and protocols that ensure content is optimized across all platforms and user experiences (website, social, game platform, etc.)
Promote interactions that build ranking, profile, and traffic
Reporting and analysis of current and historical SEO campaigns

ANALYTICS RESPONSIBILITIES

Translate business requirements into analyses, insights, and actionable reports to drive key business decisions
Partner effectively with product and marketing teams to design and implement advanced quantitative and statistical analyses for custom problem solving, including methodologies such as A/B and multivariate testing
Serve as liaison with business intelligence, development, and platform teams to ensureactionable analysis of data to drive marketing programs

Develop methodologies, evaluation criteria, and reporting to assess efficiency and utility of marketing/acquisition investments as well as engagement/conversion/monetization within the Trion user funnel

Utilize best practices in the use and adoption of analytics and reporting

REQUIREMENTS

Experience with search engine optimization across complex websites that span multiple domains
Deep understanding of key website metrics and best practices
Self-starter with a passion for using data to influence commercial outcomes, attention to detail, and the ability to synthesize complex information into actionable insights for business owners
Ability to take complex analyses and distill down into charts, graphs, and other mediums that tell a story
Thorough understanding of data warehousing concepts (e.g., roles of ETL, BI, facts, dimensions, drill-down, roll-up, data mining), data storage technologies, BI tools, and online metrics
Excellent verbal and written communication skills and the ability to interact professionally with a diverse group of staff and senior management
Ability to operate in a matrixed organization; proven track record of influence driving strategic advancement of metrics-driven decision making with strong financial and operational results
Passion for the highly dynamic world of online gaming and ability to adapt to constantly changing business, commercial, and organizational requirements to drive strategic value for Trion
Knowledge of the gaming field, especially MMOs, is a plus; if not, we’ll level you up soon enough!