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02-10-2011, 07:51 PM
Great storytelling resource! I am waiting for Peter Guber's new book, "Tell to Win" that I think will help my storytelling processes.
A little background: Peter Guber, Chairman and CEO of Mandalay Entertainment Group, has been a force in the entertainment industry for over thirty years. He has told memorable stories in the films he personally produced or executive produced, including Rain Man, Batman, The Color Purple, Gorillas In The Mist, and Flashdance which have resonated with audiences all over the world, earning over three billion dollars worldwide and garnering more than 50 Academy Award nominations. In Peter’s new book “Tell to Win,” he provides individuals with an invaluable skill set -- the power to tell emotionally resonant stories to persuade, motivate, excite and incite others. To validate the power of telling purposeful stories, Peter Guber includes a remarkably diverse number of "voices" -- master tellers with whom he's shared experiences who reveal how they've told to win including Bill Clinton, Tony Robbins, Steven Denning, Larry King and Mark Victor Hansen of the "Chicken Soup for the Soul" series. A Quote: “In Tell to Win, Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need” – President Bill Clinton I came across this book as I am part of the marketing team that is working on the campaign, from what i have seen it looks like a great resource for people who want to learn to weave a compelling story. |
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